The SmallBizChat Podcast: Building a Strong Brand Voice with Ross Kimbarovsky

Ross Kimbarovsky is the founder and CEO of Crowdspring, a resource that connects clients to a team of over 220,0000 freelancers for branding and design services. Originally from Ukraine, Ross emigrated to the United States and enjoyed a successful career as a trial attorney. He has founded numerous startups, including Quickly Legal, Respect, and Startup Foundry. Ross mentors entrepreneurs through the Founder Institute and TechStars and was honored as one of TechWeek100’s top technology leaders and business visionaries.

Today, Ross and I discuss the importance of brand building and what you can do to improve your business brand. He shares tips on building a strong brand and how you can reinvent your corporate identity. He highlights what you can do to avoid fads in design and how you can identify areas for improvement. He also shares how you can establish the right brand voice for your business and stay up to date with the latest brand trends.

“Anything that you, your employees, your customers can see is your brand identity, but your brand is so much more.” – Ross Kimbarovsky

Listen to the podcast below:

This week on SmallBizChat Podcast:

• What is a brand and how you can improve your corporate identity
• Six things you can do to build your brand identity
• How you can reinvent your brand
• A useful exercise to identify where your brand needs improvement
• How you can establish your brand voice
• How to stay up to date with the latest tools and branding trends

Connect with Ross Kimbarovsky:

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